Next-Gen Government: Data & AI in public service

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We design intelligent solutions with empathy, ethics, and human oversight at their core. From setting clear guardrails to shaping AI with your organisation’s values, we help public services build technology that listens, learns, and earns trust - not just automates. Because next-gen government needs next-gen thinking, rooted in what matters most: people.

It's great to meet you all! We're delighted you want to know more about our work with AI and how we can help you.

"AI will be an integral part of solving the world’s biggest problems, but it must be developed in a way that reflects human values."

We don’t just build AI, we breathe life into it!

Human-Centred Design at the Core

At Mazaru, we believe AI should do more than automate. It should connect. That’s why every system we design puts people first, ensuring technology works with humans, not just for them.

 

We build AI with empathy at its core. Our systems don’t just process data; they understand context, listen attentively, and respond with care. It’s about making people feel heard, supported, and respected in every interaction.

 

We also believe trust is earned through consistency. That’s why our AI delivers reliable, repeatable outcomes that help teams stay confident and customers feel reassured. And above all, we treat every touchpoint with respect. Whether it’s handling sensitive data or communicating in complex, emotional moments, our AI is designed to uphold the dignity of every individual it interacts with.

 

This isn’t plug-and-play. It’s thoughtful, guided, and deeply human. We shape AI with your values, your tone, and your DNA, then we nurture it to grow in the right direction.

 

Because when AI is built with heart, it doesn’t just work better. It works for everyone.

Infused with your values
Guidance for growth
Empathy in every interaction
"The creative part, the surprising part, the breaking-the-rules part – that is not AI. That’s us."

Refining what you already have, to deliver better customer journeys

We'll take a look at your operation, check if your journeys are working and see where AI can be used to give you the best results. 

  • Operational efficiency: Automate routine tasks so your teams can spend valuable time on strategy, critical thinking, and high-value interaction.
  • 24/7 reliable service: Give your customers access to support at any time, while maintaining quality, standards, and full oversight.
  • Reduced strain on staff: Let AI handle repetitive queries, giving your team more bandwidth to focus on complex customer service queries.
  • Elevated user experience: Faster responses, seamless handovers and cohesive service across channels. This leads to a boost in CSat too!

Some of our recent wow moments

Bots & AI
£89,000 saving in costs

We designed a new bot which handled 25K+ chats in the run up to the Grand Prix. Helping lots more customers without jamming up the phone lines.

Bots & AI
20% less contact

With new bot messaging and flows, we got customers the refund information they needed fast and saved advisor time!